Frequently Asked Questions
Please reach us at darkgravitymedia@gmail.com if you cannot find an answer to your question.
At Dark Gravity Productions we believe in taking care of our customers. Our team over communicates, over strategizes and is determined to create the best pieces for our clients, simply put; we deliver. We are more expensive then our competitors but the value we bring you is well worth the cost. Last year the Medford police department broached us with a problem, alack of recruits applying. We produced a recruitment video that not only exceeded their hopes of 40 applicants, it blew it out of the water. We tripled their applicants, our video brought in a total of 120 applicants from across the nation. Another example: A non profit company was in need of a video to raise funds. We created a 9 video campaign that told their story and mission. The first video released was shown at a fundraiser that first video alone helped our client raise $75,000.00. We are in the business of helping our clients reach their goals, and we will bend over backyards to make sure it happens, but that level of commitment comes at a cost, and we believe in the value of that commitment.
Video is one of the most engaging forms of content. It combines visuals, sound, and movement, which naturally capture attention more effectively than static images or text alone. Videos are easily consumable and can convey information in a more dynamic, emotional, and memorable way. This leads to higher engagement rates (likes, comments, shares) on social media, longer website visits, and more interaction with your brand.
Video has been shown to significantly improve conversion rates. According to research, including a video on a landing page can increase conversions by up to 80%. Videos can clearly demonstrate a product or service’s value, highlight customer testimonials, or simply inform your customers of what your business stands for. Videos also create a sense of urgency, trust, and credibility—critical elements in the decision-making process. They help people make informed choices, ultimately leading to higher conversion rates..
Video content can significantly improve your SEO efforts. Search engines like Google give preference to websites that feature rich, multimedia content, including videos. Video increases the time users spend on your site, which is a key factor in search engine ranking. Videos also encourage social sharing, which can lead to backlinks and more external visibility. Additionally, platforms like YouTube (the second largest search engine in the world) offer opportunities to improve search visibility directly through video optimization, such as using the right keywords in titles, descriptions, and tags.
Video production involves multiple stages that require specialized skills and equipment. The process includes pre-production (planning, scripting, storyboarding), production (filming, directing, lighting, sound), and post-production (editing, color correction, sound mixing, visual effects). Each stage requires skilled professionals (directors, cinematographers, editors, graphic designers), high-quality equipment (cameras, lighting, sound equipment), and software. Depending on the complexity and quality of the video, this can result in significant costs. Furthermore, professional videos often require hiring talent, renting locations, and covering other logistical expenses like transportation and permits.
Quality video content doesn’t just happen overnight. Pre-production alone can take weeks of planning, especially for complex concepts or branded storytelling. Filming might require multiple takes, various locations, or intricate setups. Post-production can take even longer, with editors working to refine every detail—this includes editing the footage, syncing sound, adding visual effects, motion graphics, and ensuring the final product aligns with the brand's message and tone. High-quality videos require attention to detail at every stage, and this time investment translates to higher costs.
