Why digital video advertising is so important.
Who Uses Video?
- 87% of online marketers use video content.
- 65% of U.S. marketers plan to increase their mobile ad budgets to account for digital video advertising.
- 22% of U.S. small businesses plan to post a video in the next 12 months.
Conversion Rates
- After watching a video, 64% of users are more likely to buy a product online.
- Combining video video advertising with full page ads boost engagement by 22%.
- Including digital video advertising on a landing page can increase conversion by 80%.
- Real estate listings that include a video receive 403% more inquiries than those without.
Spending
- By 2016 video ad spending reached $5.4 Billion.
- Video advertising make up 35% of total online ad spending.
User Interaction
- 90% of users say that product videos are helpful in the decision process.
- 80% of users recall a video ad they viewed in the past 30 days.
- 36% of online consumers trust video ads.
Content
- 59% of executives would rather watch a video than read text.
- The average user spends over 16 minutes watching online video ads every month.
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.
